Infograhpics used to be cool. It used to be awesome to view stats on a topic laid out in various pie, bar, and line graphs. However it quickly got old and overplayed like the first season of Who Wants to Be A Millionaire?
However this is a reason we enjoy infographics: it displays information in way that’s easier to understand and read in context. The rise of infographics is also the rise of our need for a better way to understand all the information that’s available out there.
Visualization is still a force will change how we consumer information but it will evolve from simple infographics. The New York Times’ R&D lab has created new tools to visualize how their stories spread in the social space. SmartMoney has a Map of the Market to better understand the day’s trading. While infographics may be a passing news fad, it is a step towards bigger and better ways to digest information.