Have you seen The Evolution of Dance?
I first discovered this video while I was working on New Persuasion at TMG- at the time it was the most viewed video on YouTube of all time.
Now it’s 5th.
What’s the #1 all-time video on YouTube now? Justin Bieber.
If you look at the YouTube charts a year or two ago, the most viewed videos were case-studies in viral video instant fame. Now the 7 of the top 10 most viewed videos of all time are music videos. Lady Gaga and Miley Cyrus should be thrilled- they each have two videos in the top 10.
What does that say about YouTube? What does it say about us?
As YouTube Becomes More Mainstream It Has Evolved From Broadcasting Yourself To Broadcast Archive
When YouTube was first launched it would change how people could create and distribute videos to a wide audience. Every viral video story involved a relative unknown gaining fame and celebrity through a single video on the site. Would we know Liam Kyle Sullivan, David DeVore Jr., or Harry Davies-Carr (and his brother Charlie) if their exploits weren’t spread through the magic of YouTube?
Now that businesses, musicians, and other personalities are embracing YouTube as a legitimate channel for their official content, real-life celebrities has shown these amateurs who is really king in the big scheme of things. I would think we would know who Lady Gaga and Miley Cyrus are without YouTube but now their songs are number one on the radio charts AND the YouTube charts.
As YouTube grows a sort of inflation on video views has set in. A million views on YouTube isn’t a big deal anymore. I mean look at some of the stuff on YouTube that has a million hits.
So what should we use to measure the “effectiveness” of today’s viral videos? Total views are still important but are only now a piece of a bigger pie. Certainly how a video can integrate itself into current news/pop culture is also a factor. Auto-Tune the News only has a couple million of views per video but has received wide-spread recognition in blogs and media.
We’re either going to need to develop more advanced metrics like reach or go off more anecdotal evidence. Whatever it ends up being I doubt we’ll see another true viral video reach the #1 spot on YouTube- well as long Lady Gaga is still making music we won’t.